Insights
A collection of perspectives on branding, identity, and design, exploring how clarity is built, maintained, and recognised as brands evolve.
The Importance of Creative Disagreement
A personal perspective on creative disagreement, client collaboration and why challenging ideas can lead to stronger design decisions and better brand identities.
How Many Logo Concepts Does a Business Actually Need?
A closer look at the creative process behind logo design, why more options don't always mean better results and the value of presenting considered design directions.
Sixfold — A Brand Identity Built on Connection
A closer look at the thinking behind Sixfold, where connection, collective strength and considered design come together to create a distinctive visual identity.
What Makes a Brand Look Premium?
Explore the principles behind premium brand identities, from typography and visual restraint to consistency, craftsmanship and the details that shape perception.
Introducing the New Workflow Studio Rebrand
A new chapter for Workflow Studio. Exploring the thinking behind our rebrand, the evolution of our visual identity and the philosophy of Work From Within. A considered approach to design, built around clarity, structure and creative exploration.
How Much Does Brand Identity Design Cost in Ireland?
How much does brand identity design cost in Ireland? Explore pricing, what influences the investment and what a professional brand identity includes.
Designing Brands That Survive the Real World
Most brands are designed to impress, not perform. Real-world branding is about building systems that stay clear, consistent, and recognisable when conditions aren’t ideal.
When Is It Time to Rebrand Your Business?
Not every business needs a new identity. Discover the signs that it's time to rebrand, what deserves to remain and how to approach change with purpose.
The Difference Between Looking Professional and Being Recognisable
Many brands look professional. Far fewer become recognisable. This article examines the difference and why it matters as brands grow.
The Role of Structure in Creative Freedom
Creativity thrives when it has a framework to work within. Structure provides the clarity that allows ideas to develop, adapt, and remain recognisable over time.
The Real Job of a Brand Identity System
A brand identity system isn’t just visual. It’s the structure that keeps brands consistent across platforms, motion, and growth. Here’s how to design an identity that scales without losing meaning.
Why a Logo Isn’t the Brand (And Never Has Been)
Branding isn’t defined by a single visual decision. It’s shaped by how consistently an idea is expressed over time. While logos are often treated as the starting point, the brands that last are built on systems designed to carry meaning, maintain clarity, and adapt as they grow.