Baddog Studio is a Galway-based branding and E-commerce studio created to stand apart in a crowded Irish market. The project focused on establishing Baddog as a premium, modern studio with a clear point of view, sharp, energetic, and confident in its presence.

The identity centres on a bold custom wordmark and graphic system designed to feel immediate and distinctive. High-contrast typography, vibrant colour, and strong visual framing work together to create a system that is both playful and precise without feeling chaotic. Every element was designed to scale across digital, environmental, and large-format applications, ensuring the brand remains recognisable wherever it appears.

Rather than relying on trend-driven styling, the visual system prioritises clarity, structure, and repetition. The result is an identity that communicates confidence and intent.